![]() We share 7 ways of how publishers can increase revenue. ![]() Sticking to old methods of display ads that don’t target your audiences accurately could be causing ad waste. Audience connection and wasted ad spend: With modern data collection and ad targeting technologies, you can appeal to your audiences more directly.Other forms of revenue might need to supplement traditional display ads. They may use ad blockers or ignore adjacent displays. Display ad outlook: Also from the Reuters study, 62% of industry personnel see display advertising as becoming less valuable over time, though 38% still say they find it “very important.” With an increasingly technological world, people have a harder time paying attention to digital ads.Alternative income for publishers may be vital to the continuation of their operations. One PwC Global report estimates newspaper and consumer magazine sales will see drops in revenue of over 2% each year until 2023. The decline of print: It’s no surprise that traditional print media has been struggling, and publishers are well aware of it.Some modern problems with this approach include the following. In the publishing industry, relying on one source of income can be much more problematic than it was in the past. The Reuters Institute for Journalism found most publishers pursue multiple revenue streams with an average of six different types. Their traditional streams of income, like digital displays and advertising revenue streams, are still crucial, but exploring other options can bring in alternative income for publishers. Most publishers these days are trying to find additional sources of revenue. New Revenue Streams for Publishers | Why Multiple Streams Matter Let’s take a look at some of the ways publishers can increase revenue streams. Data influences revenue through more than just advertising - it can help develop multiple streams of income for publishers that boost their bottom line. While data does help there, it also offers a much broader reach. By 2927, e-books are projected to account for only 54% of all e-publishing, while e-papers and em-magazines will rise to 28.4% and 17%, respectively.If you’re looking into data solutions, you’re probably thinking about how they can improve your ad sales.As for other e-publishing formats, e-papers are expected to grow to 27.24% of total e-publishing revenue, increasing their share by 25% since 2017.This means that the share of e-books in total e-publishing revenue will decline by 15% over the 6-year period. ![]() In 2023, this share is projected to drop to 56%. In 2017, over 65% of all e-publishing income was attributed to e-books.From 2017 to 2021, the share of e-books in the industry’s revenue declined by 7%.Over the last 5 years, e-books grew faster than the industry overall on only one occasion, in 2020.However, e-books’ share in the total revenue of the US publishing industry declined in 2021 compared to 2020 and stands at 8.25%.This was a slight increase from 2020 (0.83%) and above the 2017 level for the second year in a row.In terms of the total publishing industry revenue, e-books generated over $2.42 billion in 2021.Revenue for ebooks has grown nearly 10x since 2009.As ebook revenue declined 6.72% from 2017 to 2019, the pandemic was responsible for pushing ebook sales revenue up in 2020.Revenue from ebook sales reached 1.1 billion dollars in 2021, up 11.86% from 983.3 million in 2019, but at the same level as the 2020 record.21.86 thousand ebooks were sold per hour.524.72 thousand ebooks were sold per day.15.92 million ebooks were sold per month.Adult fiction accounts for 41% of all ebook sales in 2021.īased on 191 million ebooks being sold per year in 2020, it’s estimated that:.The last decade saw the number of ebooks sold per year nearly triple, from 69 million in 2010 to 191 in 2020.The number of ebooks sold in the first half of 2021 is down 8% from the first half of 2020 but still 8% higher than they were prior to the pandemic in 2019.The number of ebooks sold is down 21.07% from its peak in 2013.Considering ebooks accounted for 18% of all books sold in the first half of 2021, we wanted to better understand how the ebook industry has grown over time, its role in the book industry, and overall ebooks sales figures.
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